Google Ads remarketing

Google remarketing allows you to unobtrusively show ads to a user who has visited your site on other resources. For this function to work, the merchant needs to set up Google Ads remarketing.

Goals and Objectives of Google Remarketing

The goal of any promotion of goods and services is to find as many customers as possible. The tasks of Internet remarketing are defined as follows:

1. Draw the audience's attention to repeat visits to the online store. As the experience of successful PR firms says, two out of three network users, having looked at a product or service, do not immediately place an order, and then completely forget about it. A remarketing PR campaign (also called a retargeting one) allows you to delicately remind you of a purchase that has not been made.
2. Compile flexible statistics. PR people look at the following parameters:

a) a potential customer put a product in the basket, but did not purchase anything;

b) looked at more than ten of your Internet pages and did not make a single purchase;

c) made a calculation of the service, but changed his mind at the last moment. On the basis of such registers, advertisers create an individual PR strategy.

Retargeting is ultimately needed for those potential customers who are looking for multiple sources of purchase, hesitate to choose.

Types of Google Ads remarketing

1. Classical ... Banners with ads are shown on Google partner sites.
2. Search ... Offers are shown in Google or Yandex search results.
3. Dynamic ... A more precise approach: the user is shown only those goods and services that he wanted to order.

Setting up contextual advertising takes a long time for online merchants. Typically, businessmen leave this to proven PR teams.