Retargeting “Yandex.Direct”

Retargeting in Yandex.Direct is a well-thought-out mechanism for showing advertisements to people who have visited your site or added products to their shopping cart but did not buy them. This is how the advertisement flashes before a potential buyer until he clicks on it and makes a purchase. On average, a person needs to see an ad 7 times in order to remember it and perform an action.

Before launching an ad, answer 3 questions: what is the goal of the campaign, who is your audience, and what will you offer to a potential client?

The first thing we do is answer questions. We describe in detail in Excel or Google Docs the goals of the retargeting campaign, segment the audience and create a selling offer for the target audience.

What is included in the service?

The following steps take more time to work out the details:

• preparation of ads: creation of titles, ad texts, quick links;
• selection and processing of photos, pictures;
• UTM tags - a tool that allows you to record the source of referral to the site;
• setting up an advertising campaign;
• setting up target audience in Yandex.Audience: adding existing contacts of departed visitors (no more than 1,000);
• creation of text-graphic advertising campaigns: start and end dates of impressions, time, region and advertising display strategies;
• development of graphic announcements for Almaty or another region.

The timing and prices of retargeting in Yandex depends on the niche, budget and goals of the company. Already at the first contact, our managers will calculate the cost of the service and the terms of work. For any business, retargeting is an effective way to bring back interested visitors.

You can order contextual advertising and advertising settings in Yandex to attract new customers!

Who needs it and what tasks does it solve?

A retargeting campaign is necessary for everyone: freelancers, businessmen, intermediaries, anyone who sells goods or services on the Internet. It can be a private or legal enterprise, a company with an income of $ 20,000 or from $ 1 million. tenge and any other company.

In addition to returning abandoned visitors, retargeting solves other business problems:

1. Increased profits. Each new client is a profit. The Pareto Principle: 20% of customers generate 80% of the profit.
2. Expansion of the customer base. Having made one successful purchase in a company, a person is likely to make a second one.

With proper retargeting, the site owner will be able to return up to 90% of departed visitors.

Analytics setup and validation

To set up retargeting in Yandex.Direct, you must follow the following steps:

• choosing a counter in Metric for setting a goal;
• "Settings" - "Goals" - "Add a goal";
• selection of parameters of interest;
• indicate the address of the site page in the "Conditions", "Visits to the pages";
• go to campaign settings;
• "Retargeting and audience selection" - "Add condition";
• "At least one completed" or choose another option;
• specifying parameters.

This is just an approximate setting of the AC, in reality there are many more options. You can track the remarketing results in your personal account.