Targeted advertising

From English, the word "target" is translated as "target". Therefore, targeted advertising can be safely called targeted. Usually tuned only to the target audience, which allows you to get good sales. It is displayed on different platforms and in almost all social networks: blogs, websites, VKontakte, Facebook, Instagram and other platforms.

Targeted online advertising is an effective sales channel, just like contextual advertising. Indeed, when setting up an ad, you can describe your target audience as much as possible: starting with age, and ending with a hobby or occupation. After a user clicks, the ad can lead to a page, a group on social networks, a company website, a landing page (one-page site).

What and whose tasks does targeted advertising solve?

The main task of an advertisement is to motivate a potential client to go to a resource and take the desired action: call, leave an email address, register, buy a product.

Targeted advertising is necessary for almost every busy person:

1. Entrepreneurs ... Advertising campaigns are carried out at any stage of the business: whether it is a startup or a business with a turnover of a million dollars per month. This allows business owners to increase sales and expand their customer base.
2. For freelancers ... Copywriter, marketer, designer, layout designer and other freelancers need to promote their resources, attract customers.
3. For online store owners ... It doesn't matter if you sell clothes, building materials or any other product or service, but an advertising campaign will be needed at any stage. At launch, this is attracting and collecting a customer base, while expanding - attracting a new customer base.
4. Anyone whose activities are related to the Internet and sales ... Even if you are a student looking to sell a product before the holidays, you still need a TR.

The effectiveness of online advertising in Almaty depends on the quality of setting the target, image, advertising offer. It is necessary to indicate gender, country, city or region of residence, interests, hobbies, work of the target audience. Think over a profitable and clickable offer for the target audience, create an attractive image. The slightest mistake is a drain on the budget.

Advantages and disadvantages

The main advantage of targeted advertising is that it reaches only target audiences. Online advertising can be customized to suit any customer. Other advantages include:

• the ability to get customers without an advanced site or a group with millions of members;
• if the ad is interesting and people click on it, then the cost per click decreases;
• personalization of the advertising offer;
• at the same cost leads more customers than other sales channels;
• fast return on investment.

The main disadvantage is ad moderation on the resources on which the ad is planned to be displayed. All sites and social networks put forward their requirements, rules, prohibitions regarding advertising.

To effectively set up targeted advertising on the Internet and avoid draining your budget, contact our advertising agency!