Analytics Google Ads

An effective search engine advertising campaign includes demand analysis, target user research, and an overview of competitors' methods. Analytics Google Ads - a tool that is unique in functionality, in which advertising and analytical capabilities are ideally balanced.

The system has great capabilities. Attribution modeling is an effective conceptual technique. It allows you to objectively determine the benefits of conversion, and, consequently, the success of submitting individual advertising texts and the return on investment in a specific project.

What attribution modeling is used for

To understand the effectiveness of the tool, you need to appeal in terms:

• Attribution is the division of conversions, operations, cash equivalents between the sources of distribution of visitors to sites;
• The attribution model is the basis, principle, methodology by which this separation occurs.

The attribution model affects the distribution of conversion between traffic sources, which determines the CPA (Cost Per Action) - payment internet advertising for each source.

Varieties of attribution models

For a start-up business, the channels through which you can declare yourself are important. For experienced market players, it is important which sources lead to a purchase. To stabilize sales, attribution models need to be selected taking into account all factors:

• First Click - on the first click

The first clicked ad is considered important.

• Last Click - on the last click

The conversion advantage is given to the text through which the last transition to the site occurred.

• Linear - linear

Equal distribution of the ratio of the number of site visitors between the ads that interested users.

• Position-based - linked to position

The first and last keyword phrases each receive 2/5 of the conversion, and 1/5 is split between the intermediate conversions.

• Time Decay - regarding the duration of actions

The value of going to a site through a click depends on its degree of proximity to the moment of distribution of users.

• Data-driven - data driven

A large share belongs to the sources of resources involved in the paths leading to conversion.

Attribution models in Google Ads analytics account for actions received from newsletters or searches.

Specialists in contextual advertising Google Ads in Almaty will quickly conduct an audit of the advertising account and competently set up the distribution system for service users. We will increase the individuality of your account and make your advertising more effective. This will not only save the budget, but also bring huge profits.